Our People

Making the future a reality together

A Cohesive Team

Our team is made up of dedicated, passionate, and creative people who work together to ensure we have the best products and customer experience in the industry. Part of what makes our products great is the team behind them.

Leadership Team

Our leadership team brings extensive knowledge and expertise to our company. This remarkable team implements a management style that provides both structure and creative flow, two key ingredients to innovation and success.

  • Shawn Bush

    Shawn Bush

    President, CEO, & Co-Founder

    Shawn Bush has always had a mind for engineering and innovation. He earned engineering degrees in both robotics and mechanical engineering in 1990 before moving from his hometown of Pittsburgh, Pennsylvania, to Central Florida in 1991.

    In Florida, he co-founded I-CON Systems, Inc. in 1994, which has grown to be the leader in electronic plumbing control systems in the correctional industry. Since then, he has used his experience in designing and manufacturing electronic control systems for the correctional and commercial industry to author over 80 US and foreign patents (both issued and pending). He has also been published both nationally and internationally in numerous trade and business publications.

    Since graduating college in 1990, he has attended the Executive Education programs at both the London Business School and the Harvard Business School. He also holds multiple State Plumbing Contractor’s licenses. Additionally, he is a member of the National Society of Professional Engineers, American Society of Mechanical Engineers, American Society of Plumbing Engineers, and UCF Grow Florida CEO Roundtable. He is a board member for the Young Presidents Organization and a gubernatorial appointed board member for the Prison Rehabilitative Industries and Diversified Enterprises, Inc (PRIDE).

  • Dawn Peterson

    Dawn Peterson

    Executive Vice President & CFO

    Dawn Peterson is a Certified Public Accountant, licensed in Florida. In 1989, she earned her bachelor’s degree in Business Administration with a concentration in accounting and a minor in computer science at the University of Central Florida. In 1991, she also completed her Masters of Science in Accountancy at UCF.

    From 1991 to 1994, she was a CPA with PricewaterhouseCoopers LLP (formerly Coopers and Lybrand). She then moved to National Retail Properties, Inc. (NYSE: NNN), a publicly traded Real Estate Investment Trust. There, she was Senior Vice President and Controller and was responsible for accounting, financial reporting, SEC reporting, Sarbanes Oxley compliance, budgeting and forecasting, and information technology. In 2012, she brought her expertise to I-CON Systems as its CFO.

    In addition to being a CPA, she is also a member of the Florida Institute of Certified Public Accountants and the American Institute of Certified Public Accountants.

  • Scott Popaditch

    Scott Popaditch

    Executive Vice President & COO

    Mr. Popaditch is an entrepreneurial executive with extensive executive leadership experience. He holds a Master of Business Administration from the Crummer Graduate School of Business at Rollins College and a B.S.B.A. in Marketing Management from the University of Central Florida.

    In 1993 he co-founded Serv Corp, Inc, a National Marketing and Distribution firm, later acquired by Private Equity in 2005. He led Merger & Acquisition growing the new firm to $170mm. After exiting, he obtained his MBA, Series 79 license, and NACVA education, He then joined a boutique Investment Banking firm, 79 Capital, assisting companies with mergers and acquisitions, and process consulting for manufacturing, finance, staffing, and distribution firms.

    During that time frame he acquired IQ-Reports, a Premium Audit and Risk Control firm, where he restructured finance and operations doubling sales, then sold to York Insurance Services in 2013. Scott was recruited as CEO of ICC Capital in 2014, managing 3 Billion of assets under management, where he was responsible for restructuring and coordinating the successful sale and integration of ICC to Highland Capital Management in 2015. He most recently was CEO of Spar Group, Inc., a NASDAQ listed company operating in 10 Countries, after resigning he brought expertise to I-CON, first in a consulting position and then as COO and Executive Vice President.

Sales Teams

Our domestic and international sales teams pride themselves in delivering the perfect solution for your facility. Whether on a small or large scale, they excel at providing information and support throughout the process and rise up to the challenge in every situation.

United States
  • Ray Elliott

    Ray Elliott

    Vice President of National Sales
    Corrections - Retrofit Division

    Ray Elliot was born in Greensboro, North Carolina and raised around Nashville, Tennessee. After high school, he joined the United States Air Force as a fighter jet propulsion mechanic. He served for four years, earning the rank of sergeant and obtaining an A&P license. After the military, he spent 12 years as a manufacturers’ representative, selling over 19 different products for the correctional, industrial, and commercial industries.

    He joined I-CON Systems in 2001 and moved to Central Florida in 2009. He now has over 24 years of experience in the correctional industry and has been a guest speaker at over 30 different national, state, and local events and conferences, where he’s spoken on water conservation in the correctional industry.

    Phone: (615) 587-1597

    Email: Reveal email address

  • Travis Brewer

    Travis Brewer

    Account Executive - Southwest Region

    Travis Brewer was born and raised in southern California. After high school, he attended Scottsdale Community College, where he played football. He then transferred to Arizona State University and earned his degree in Business Communication.

    Before joining I-CON, he worked in the media, advertising, and medical industries. Now, he uses his varied experience as an I-CON Account Executive.

    Currently, he lives in Phoenix, Arizona with his wife. He enjoys spending his free time with his family and playing sports.

    Phone: (480) 773-2375

    Email: Reveal email address

  • Brian Dye

    Brian Dye

    Account Executive - South Central Region

    Brian Dye was born and raised in Garland, Texas. Before joining I-CON in 2017, he gained a diverse background in retail sales and management, real estate development, manufacturing, and as a wholesale account executive. He currently lives in Fort Worth, Texas with his wife and daughter. In his free time, he enjoys camping, competing in triathlons, and spending time with his family.

    Phone: (214) 998-0640

    Email: Reveal email address

  • Kerry Gaines

    Kerry Gaines

    Account Executive - Northwest Region

    Kerry Gaines was born and raised in Overland Park, Kansas, a suburb of Kansas City. He attended the University of Kansas where he graduated with a bachelor’s in Strategic Communication. Before joining I-CON, he worked in media, advertising, and the medical industry. In 2018, he joined I-CON as an Account Executive.

    He has always taken pride in his ability to solve problems through critical thinking and customer partnership. These are skills he learned young in life while he spent his summers restoring and refinishing antiques and other furniture with his grandfather.

    Currently, he lives in Kansas City near his family. In his free time, he enjoys a wide variety of pastimes: playing tennis, attending live sporting and music events, jogging, discovering new places to eat with friends and his girlfriend, and spending time with his family.

    Phone: (816) 560-2646

    Email: Reveal email address

  • Rich Tomai

    Rich Tomai

    Senior Account Executive - Ohio Valley Region

    Rich Tomai was born and raised in New Castle, Pennsylvania. After high school, he earned a bachelor’s in Business Management at the Indiana University of Pennsylvania. While in college, he took an active role in student government and participated in charity drives that raised more than $100,000 for the Children’s Hospital in Pittsburgh. He then went on to earn an associate’s degree in Civil and Construction Engineering at Youngstown State University, where he graduated with honors.

    Before joining I-CON, his career revolved around the construction industry, where he focused primarily on plumbing. He began by building and remodeling residential homes and setting foundation forms for large commercial buildings. Over the years, he worked for Sparmon, Inc., a plumbing and heating wholesale company in Pennsylvania, as well as Legend Valve and Fitting, Inc., which is a Michigan-based national supplier of valves, fittings, and radiant heating products.

    When he joined I-CON in 2013, he brought over 25 years of plumbing-related experience with him. He is a devoted family man, enjoys the outdoors, and loves working on projects around the house.

    Phone: (724) 822-9184

    Email: Reveal email address

  • Kyle Tonione

    Kyle Tonione

    Senior Account Executive - Southeast Region

    Kyle Tonione was born in Tampa, Florida and raised in Plant City, Florida. After high school, he studied public relations at Georgia Southern University in Statesboro, Georgia. Before joining I-CON, he was an account executive in the sports and media industry in North Carolina, New Hampshire, and Massachusetts.

    In 2016, he brought his account executive experience to I-CON and now serves our southeast region. He prides himself in building and maintaining relationships with customers as he helps them achieve their water management and maintenance cost reduction goals.

    He loves the southeast and enjoys hunting and fishing with his family in his free time.

    Phone: (407) 592-7047

    Email: Reveal email address

Region States
North Central** Illinois, Indiana, Kentucky, Michigan, Tennessee
Northeast*** Connecticut, Delaware, District of Columbia, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Rhode Island, Vermont, Virginia
Northwest Alaska, Idaho, Iowa, Kansas, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oregon, South Dakota, Washington, Wisconsin, Wyoming
Ohio Valley Ohio, Pennsylvania, West Virginia
South Central Arkansas, Colorado, Louisiana*, New Mexico, Oklahoma, Texas
Southeast Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina
Southwest Arizona, California, Hawaii, Nevada, Utah

*Parish jails in Louisiana are handled by a local representative. Contact us to learn more.

**Currently handled by our Vice President of National Sales.

***Currently handled by our Senior Account Executive of the Ohio Valley Region.

  • Roberto Battistel

    Roberto Battistel

    International Sales Manager

    Roberto Battistel was born in Venezuela and moved to Florida with his family in 2007. He attended the University of Central Florida, where he earned a double major in Economics and Finance and a minor in International Business. He interned with Juniper Networks in Spain and worked with the Business Enablement and Scalability Team on multi-million dollar projects.

    He began his career at I-CON in 2013 while still at UCF. Here, he led the creation of the international sales operation and became an Account Executive after graduation. Today, he travels extensively around the globe, managing a distribution network that covers more than 20 countries. He is a professional member of the International Corrections and Prisons Association where he serves as a member of the Expert Group in Technology in Corrections.

    Roberto, who has visited all the inhabited continents, loves learning about and interacting with different cultures. He understands several languages and is fluent in English, Spanish, and Italian. In his spare time, he loves to play soccer with the Central Florida Soccer League and practice his marksmanship with the United States Practical Shooting Association, where he has won several national championships in his division.

    Phone: (407) 618-3775

    Email: Reveal email address

Continent Country
Africa Egypt
Asia Bahrain, Israel, Jordan, Kuwait, Lebanon, Malaysia, Oman, Qatar, Singapore, United Arab Emirates
Europe Albania, Croatia, Ireland, Italy, Macedonia, Serbia
North America Canada, Costa Rica, Dominican Republic, El Salvador, Guatemala, Mexico, Panama, Puerto Rico, U.S. Virgin Islands
Oceania Australia, New Zealand
South America Chile, Colombia, Ecuador, Peru